As
one of my ancillary tasks I will be creating a newspaper advertisement for my
documentary. The purpose of an advertisement is to attract an appropriate
audience and inform them of when and where they can view it. Below are 3
existing advertisements which I will draw inspiration from:
First,
I have chosen to deconstruct the poster of the movie 'I Ride' as I believe it would
appeal to a similar audience to my documentary. The poster depicts 3 images:
One of a character riding side on, one of the characters riding together and
one of the characters standing in the foreground. The images convey the
stereotypical biker with long hair and a beard, reinforced further through
elements such as leather boots, sunglasses and a bandana. This is something
that I am going to incorporate into my own poster as the main cast member has
long hair and a beard, and also dresses in this manner when going out on his
motorbike. The image in the forefront appears to have been taken at a slightly
low angle which makes them appear more poignant and of importance, a feature I
could adopt when creating my own poster.
The
images have been taken outside in natural lighting however, through editing, a
sepia tone has been added making it almost reminiscent of an old fashioned
'wanted' poster. I feel this is an original and aesthetically pleasing idea,
one of which I will bare in mind when designing my own advert. Due to the lack
of colour within the images, the title and other text consequently stand out.
As the purpose of the advertisement is to encourage people to watch the film,
it is vital that information such as the premiere date stands out in this way.
Consequently, this is a convention I believe is of importance and I should
utilise myself.
The
final element of this poster is the use of fonts and text itself. It features a
catchy tagline, the majority of which consists of monosyllabic words. As a
result it is punchy and memorable, something which may persuade people to watch
it, assisting the advertisement in achieving it's purpose. Therefore I will
also attempt to include an effective tagline within my ancillary task. As well
as this, I believe it is particularly important that the title is larger than
any other text featured, making it instantly recognisable to the audience what
is being advertised. The above also features credits and in order to make my ancillary
task appear as realistic I feel this is something I should include. Finally,
the addition of the logo and website of the institution, as seen on the bottom
of the poster, is something I would like to utilise.
All
in all, I believe this poster is excellent in achieving it’s purpose and is
also aesthetically pleasing. I would like to gain ideas from this and adapt
them to create an effective and realistic looking advertisement for my documentary.
Lucy, you have deconstructed three relevant documentary posters, providing a detailed and well written analysis, as well as comparing and contrasting the three and highlighting elements that you may include in your own poster.
ReplyDeleteIf you have the original Powerpoint, it may be worth presenting all 3 in the same document.